The Moonlite Bunny Ranch, the most famous legal brothel in the history of the world, located in Carson City, Nevada.

From humble beginnings, and with no background at all in the adult entertainment field, Hof has single-handedly revolutionized the image, quality and popularity of that quintessential national sexual contradiction–the American brothel.

Part-P.T. Barnum, part-showman, and part-plain old red, white and blue horndog, Hof has taken-no-prisoners along the way to building a $50 million dollar adult sexual empire, and still exhibits no signs of slowing down. From being the first brothel owner to bring in major porn stars like Sunset Thomas to party with their fans, to putting the Moonlite Bunny Ranch on the international media map by landing the smash hit HBO-TV series “Cathouse.” It features the brothel in prime time’s long-running reality-TV show, to being featured thousands of times on other media outlets over the years. Hof is the most high-profile legal “pimp” ever.

Hof’s promotional gambits ranging from auctioning off actual virgins, to running “Get Your Grandpa Laid” contests on the Howard Stern show. These shows have always kept him in the public eye, but Hof’s true mission is to advocate for the legalization and regulation of sex work throughout America. And he aim's to fight against sex trafficking and the criminality that stigmatizes the sex industry and prevents sex workers from realizing their true potential as practitioners of the oldest profession. The brothel mogul has been repeatedly featured on prime time TV programs, ranging from the Today show, Nightline and Oprah, to Bill O’Reilly, Dateline NBC and 20/20.

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